Feel Their Pain, Secure Their Business
To understand an advisor’s POV, to engage with them, you must have a deeper understanding of their pain — their urgent, visible problems, even those they may not be aware of.
Author Archive for: Therese Byrne
Entries by Therese Byrne
Revenue First: Rethinking the Metrics That Matter
When considering the metrics that matter, differentiate between individual metrics and metrics that are predictors of qualified account or sales opportunities and ultimately revenue delivered.
Build, Measure, Refine, Repeat: How to Maximize Advisor Engagement
A ‘closed-loop’ revenue architecture and metrics-driven methodology will help you measure and optimize a high performance advisor engagement strategy.
Recent Articles
Knowing Is Growing: Identifying Your Ideal Target Advisors and InfluencersFebruary 27, 2018 - 4:06 pm
Reaching Advisors by Addressing Their Urgent, Visible ProblemsFebruary 13, 2018 - 9:47 pm
Feel Their Pain, Secure Their BusinessJanuary 30, 2018 - 1:40 pm
Mapping Your Way to Greater Advisor EngagementJanuary 16, 2018 - 12:33 pm
Engage, Advance, Convert: the Mandates of Effective ContentJanuary 2, 2018 - 9:58 pm
What Comes Next: Creating Logical PathwaysDecember 4, 2017 - 8:19 pm