Reaching Advisors by Addressing Their Urgent, Visible Problems
“It’s not about us – it’s about them.” This means understanding where our prospects are in their buyer journey and communicating with them in a human way.
Author Archive for: Rick Cohn
Entries by Rick Cohn
Mapping Your Way to Greater Advisor Engagement
“The failure to follow a well-established development process is causing many organizations to miss the mark when it comes to designing content and campaigns that …”
Engage, Advance, Convert: the Mandates of Effective Content
Only by fully understanding your prospective buyers’ pain points, key challenges, intents, preferences and more can you create content that truly resonates with them.
Recent Articles
Knowing Is Growing: Identifying Your Ideal Target Advisors and InfluencersFebruary 27, 2018 - 4:06 pm
Reaching Advisors by Addressing Their Urgent, Visible ProblemsFebruary 13, 2018 - 9:47 pm
Feel Their Pain, Secure Their BusinessJanuary 30, 2018 - 1:40 pm
Mapping Your Way to Greater Advisor EngagementJanuary 16, 2018 - 12:33 pm
Engage, Advance, Convert: the Mandates of Effective ContentJanuary 2, 2018 - 9:58 pm
What Comes Next: Creating Logical PathwaysDecember 4, 2017 - 8:19 pm